Artist on Art (AOA) founded by Nada Miljković, who is known as a radio activist, educator, and "artivist." For over a decade, Nada has captivated audiences with her insightful video and audio podcasts, sparking conversations on various art forms, local Santa Cruz news and events, culture, education, and more. Her infectious enthusiasm resonates with her listeners, including University of Santa Cruz (UCSC) alumni, educators, KSQD 90.7 radio show followers, and UCSC's entrepreneurial students. Time takes its toll, and Nada's existing website originally housed on Kinsta, was no exception. Her extensive podcast archive, scattered across Kinsta, Bluehost, and Youtube, was losing its accessibility and functionality. Nada needed a modern platform to showcase her work and make it easily accessible to current and potential listeners.
Consolidate fragmented content across multiple platforms into a user-friendly and accessible website.
Conducted in-depth user research to identify pain points and information needs. Designed a clear and intuitive information architecture to organize the vast content library. Created wireframes and prototypes to visualize the new website structure. Developed a fully responsive website using Webflow CMS, ensuring seamless user experience across devices.
The outdated website received a complete makeover, transforming it into a visually appealing and user-friendly platform built using Webflow CMS. AOA's website was designed with functionality in mind, ensuring faster upload times and a smooth listening experience.
Artist on Art (AOA) founded by Nada Miljković, who is known as a radio activist, educator, and "artivist." For over a decade, Nada has captivated audiences with her insightful video and audio podcasts, sparking conversations on various art forms, local Santa Cruz news and events, culture, education, and more. Her infectious enthusiasm resonates with her listeners, including University of Santa Cruz (UCSC) alumni, educators, KSQD 90.7 radio show followers, and UCSC's entrepreneurial students. Time takes its toll, and Nada's existing website originally housed on Kinsta, was no exception. Her extensive podcast archive, scattered across Kinsta, Bluehost, and Youtube, was losing its accessibility and functionality. Nada needed a modern platform to showcase her work and make it easily accessible to current and potential listeners.
Consolidate fragmented content across multiple platforms into a user-friendly and accessible website.
Conducted in-depth user research to identify pain points and information needs. Designed a clear and intuitive information architecture to organize the vast content library. Created wireframes and prototypes to visualize the new website structure. Developed a fully responsive website using Webflow CMS, ensuring seamless user experience across devices.
The outdated website received a complete makeover, transforming it into a visually appealing and user-friendly platform built using Webflow CMS. AOA's website was designed with functionality in mind, ensuring faster upload times and a smooth listening experience.
The redesigned AOA website transformed a scattered content landscape into a cohesive and engaging digital platform. By consolidating content from Kinsta, Bluehost, and YouTube, the new website significantly enhanced user experience and accessibility. Faster load times and intuitive navigation have contributed to a 100% increase in website traffic and increased in user engagement by 150%. This revitalized platform empowers Nada Miljković to connect more deeply with her audience and share her passion for art on a broader scale.
Successfully implemented a comprehensive website redesign, demonstrating expertise in user-centered design, information architecture, and CMS platform utilization. The project highlights the ability to transform complex challenges into successful digital solutions, resulting in increased user satisfaction and business impact. By incorporating specific metrics and focusing on the impact of the redesign, this case study effectively demonstrates your skills and the value you brought to the project.
The redesigned AOA website transformed a scattered content landscape into a cohesive and engaging digital platform. By consolidating content from Kinsta, Bluehost, and YouTube, the new website significantly enhanced user experience and accessibility. Faster load times and intuitive navigation have contributed to a 100% increase in website traffic and increased in user engagement by 150%. This revitalized platform empowers Nada Miljković to connect more deeply with her audience and share her passion for art on a broader scale.
Successfully implemented a comprehensive website redesign, demonstrating expertise in user-centered design, information architecture, and CMS platform utilization. The project highlights the ability to transform complex challenges into successful digital solutions, resulting in increased user satisfaction and business impact. By incorporating specific metrics and focusing on the impact of the redesign, this case study effectively demonstrates your skills and the value you brought to the project.
