About the Brand

Melissa Beck is a registered dietitian (RD, CLT) specializing in food sensitivities, inflammation reduction, and personalized nutrition coaching. Until now, she relied solely on word-of-mouth and Yelp for visibility. Without a website, potential clients had no direct way to learn about her services or easily connect with her.

My Role

As the lead UX designer and Webflow developer, I brought Melissa’s nutrition practice online—building a custom Webflow site from scratch that includes:

• Brand discovery and content planning
• Full Webflow website design and development
• SEO-optimized copywriting
• Scheduling integration and intake form setup
• Clear, inviting CTAs for client conversion

The Challenge

Melissa’s growing practice needed a professional online presence. Relying on Yelp limited her ability to control her brand narrative, showcase expertise, or convert curious visitors into loyal clients. She needed a platform that clearly communicated her services and helped her stand out in the nutrition space.

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The Solution

• Designed a warm, trustworthy Webflow site tailored to wellness and functional nutrition audiences
• Built service-focused pages for MRT testing, inflammation protocols, and personalized plans
• Included trust-building elements like testimonials and “What to Expect” onboarding
• Created a clean content structure for future blog articles and client resources
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The Result

• Designed a calming, professional Webflow site that speaks to wellness clients and those seeking food sensitivity guidance
• Built focused service pages for MRT testing, inflammation protocols, and 1:1 nutrition coaching
• Included testimonials and “Getting Started” steps to build trust and ease decision-making

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Key Takeaways

When you offer a calm, trusted presence in person, your website should reflect that online. With thoughtful branding and a client-focused Webflow build, Melissa now has a digital space that supports both new client acquisition and ongoing trust.

• Built from the ground up: Melissa didn’t have a website—her only presence was on Yelp. I created a fully custom Webflow website to establish her digital presence.
• Strategic UX design: The site was intentionally designed for wellness clients seeking food sensitivity and nutrition support, emphasizing trust and ease of booking.
• Optimized for conversion: Included client testimonials, a clear intake process, and scheduling integration to drive client engagement and appointment bookings.
• SEO-focused copywriting: Used keywords like “Santa Cruz nutritionist”, “MRT testing,” and “personalized nutrition coaching” to support long-term organic traffic.
• Professional, calming brand tone: Design and messaging align with Melissa’s values—calm, science-based, and personalized care.

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